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B2B webinar playbooks, by email

Practical B2B webinar playbooks on promotion, production and follow-up. Free, and you can unsubscribe anytime.

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Four reminder emails that get registrants into the room

Nov 1, 2026

What to send between signup and showtime, and the one job each email has.

What 9 webinar platforms cost, and what each one counts

Oct 11, 2026

Hosts, attendees, registrants or viewers: what a platform counts moves your bill more than the sticker price. Plus new playbooks.

I graded a webinar company's own signup page. It scored 1.5 out of 5.

Sep 20, 2026

Six required fields, 239 links, and a Submit button a screen and a half down on a phone. What to copy, what to fix, and a 10-minute audit for your own page.